The race that stops the nation continues to be 9 months away however Network Ten chief government Paul Anderson is already planning promoting and model tie-ins with main exhibits throughout its community to make sure its $100 million funding within the Melbourne Cup pays off year-round.
Racing promotions have kicked off and Mr Anderson and his group anticipate two or three massive integrations with main franchise and weekly exhibits within the coming months. There’s hypothesis one among these will probably be with cooking behemoth Masterchef’s 11th season, with meals seen as a pure match with occasions like horse racing, together with drinks, style and wagering.
“You can’t look at those four days [of racing] in isolation, we look across the year. Part of the investment in horse racing is that we’ve now got the premier horse racing carnival in the country, if not the world, and that gives us access to different advertising categories that we haven’t had access to before in that way. The wagering category is a good example,” Mr Anderson stated.
“There are limits but that’s obviously very important, those four days … for the likes of the food and beverage market, the wagering market,” he stated.